Pictures and video - what event hosts are looking for

Although it's often said that you shouldn't judge a book by its cover, your photos and videos are essential when attracting new customers. That's why we developed this short guide with all the best practices for adding the right visual content to your listing. 

1. Main picture. Put yourself into your customer's shoes - when they look through hundreds of listings, they most likely base their opinion solely on the general picture. In fact, in the latest research Breezit conducted, 67% of the customers said that they decide to open the listing or not based on the uniqueness and good quality of the general picture. Do not add a logo for your general photo - this definitely won't help you attract new clients to the profile. 
2. Other pictures. The more photos - the better. 68% of the respondents in our research said that when choosing between two service providers, they would choose the one with more pictures. This is especially important for venues, decor, and other providers that provide more visual services. 
3. High quality. Whether you're a catering provider or a balloon sculptor, high-quality of your visual content is a must. 90% of our respondents said that low-quality photos are associated with low-quality services. It would be best to avoid low-quality or blurred pictures, low pixels, and photos taken in bad lighting. 
4. Videos. That's one of the easiest ways to stand out from other service providers (sadly, not for videographers). 59% of respondents said that when choosing out of two providers, they would go for the one that has a video uploaded. You can make a venue tour, add a video of your performances, or a short video introduction talking about your services. 
5. Introduction video. This is something that would be fairly new for your client’s eye, as not many vendors do introductory videos on directories or even their own websites. The introductory video is a perfect way to tell more about yourself as well as your services and make your clients fall in love with you before even meeting you. 

These are the key things to remember when choosing the visual content for your listing. We have also prepared a detailed guide for other things to keep in mind - packages, pricing, availability, and others. You can read them here.